Pricing
Every account is in one customer group, which decides the price lists it orders from. Pricing shows how each group performs, using what accounts actually paid, so you can see which groups are worth growing and which accounts have outgrown theirs.
New to Pulse? Start with Pulse for how to open it and how the date range works.
The Pricing screen
| Part | What it shows / does |
|---|---|
| Customer groups tile | How many customer groups there are, how many of them have ordered in the date range, and the biggest group's share of GMV (with more than 3 groups, the top 3's share). |
| Biggest group tile | The group with the most GMV in the date range, and its GMV. |
| Best spend per account tile | The highest spend per active account of any group, and which group it is. |
| Worth a better group tile | How many established accounts are outsizing their group. |
| How each customer group performs table | One row per group, the most GMV first: Group, Price lists, Accounts, Orders, GMV, AOV, Reorder % and Spend / account. A group with no orders in the date range shows — for the figures that need them. Click an account to open it. |
| Worth a better group list | Each account that might belong in a better group, the biggest average order first: Account, Group, Orders, AOV, and Why, which names the group it compares with. When there are none, it says Nobody is out of place — every established account orders in line with its group. |
| Download CSV | On each table. Saves the rows shown. The Worth a better group file adds the group each account compares with and that group's lowest average order. |
The note under the table explains why Pulse shows no discount percentages. A group can carry a percentage off, a manual price list or several layered together, with overrides for single accounts on top. So Pulse measures what each account actually paid.
Compare your customer groups
- In Pulse, click Pricing in the sidebar.
- Set the date range for the period you want to compare.
- In How each customer group performs, compare Reorder % and Spend / account across the groups.
More detail
A group with a high Spend / account but a low Reorder % relies on a few big orders; a high Reorder % means its accounts keep coming back. To see the price lists behind a group, or to change them, go to Customers,Groups (opens in your SparkLayer Dashboard in a new tab), or ask whoever manages pricing.
Find accounts that might belong in a better group
- Look at the Worth a better group list at the bottom of the page.
- Read Why for each account: it names the next group up and the average order the account beats, for example Beats the smallest Gold account's average ($420).
- Click the account to open it and check its history before you suggest a change.
To move an account to another group, see Add a customer to a group. On Shopify, if the account is a company, change the company's Customer group at Companies (opens in your SparkLayer Dashboard in a new tab) instead: see Companies.
How the figures are worked out
The group table follows the date range. The account counts don't, and nor do the order counts and averages in Worth a better group, which cover each account's whole history.
| Figure | How it's worked out |
|---|---|
| Accounts | Every account in the group. |
| Orders and GMV | Orders placed by the group's accounts in the date range, and their total value. |
| AOV | Average order value: GMV divided by orders. |
| Reorder % | Of the group's accounts that ordered in the date range, the share that ordered at least twice in it. |
| Spend / account | GMV divided by the number of the group's accounts that ordered in the date range. |
| Worth a better group | An account with at least 3 orders whose average order is bigger than the smallest average order among established accounts (3 or more orders) in any group with a higher Spend / account than its own. It's worked out from what accounts paid, not from price lists. |
Pricing only counts orders placed through your storefront. See Where the figures come from.
FAQs
A group's prices can come from a percentage off, a manual price list or several layered together, with overrides for single accounts. So Pulse shows what accounts actually paid instead of a configured discount.
The list uses each account's lifetime orders and average order, so an account that has ordered at least 3 times can appear even if it was quiet in the date range. Only the comparison between groups, by Spend / account, follows the date range.
None of its accounts ordered in the date range. Widen the date range to compare it with the other groups.
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