Think of SparkLayer as a B2B widget that enhances your existing eCommerce website. There's no lengthy implementation or customisation process beyond a one-off setup of connecting SparkLayer to your B2B data; once you're connected, it's ready to go and your B2B customers can start placing orders!
The key elements to SparkLayer
To better understand how SparkLayer fits into your current system architecture, there are three key elements to understand.
In its' most simple form, SparkLayer is a headless eCommerce solution that does the following:
Firstly, it connects to your existing eCommerce platform (e.g. Shopify) to synchronise product and customer data
Secondly, it connects to your backend data to retrieve data such as price lists and customer ordering rules. This can either be done automatically by connecting SparkLayer to your backend system (e.g. ERP or CRM), or via manual import tools.
Thirdly, it enables a frontend experience for your customers so they can place orders quickly and easily
We call these three elements the SparkLayer Connector, the SparkLayer Backend, and the SparkLayer Frontend.
The SparkLayer Backend comprises of an API (the SparkLayer API) that connects to your backend systems (e.g. ERP, CRM, or iPaaS) to retrieve wholesale data such as price lists, pack sizes, and to send back completed orders
The SparkLayer Frontend comprises a 'widget' (the SparkLayer Frontend) that renders an ordering interface on your website. This includes a product purchasing interface, a quick ordering cart, and a my account area
How SparkLayer connects to your systems
If we look at your current system architecture, it's likely that your eCommerce platform will be doing the following:
Talking directly to your backend systems (e.g. ERP, CRM, or iPaaS) to synchronise key data such as product information, customer data, order details
Providing the interface (i.e. a storefront) for retail customers to browse and place orders from