BigCommerce Metafields & Data Mapping
Metafields help you to customise the functionality and appearance of your BigCommerce store by letting you save specialised information that isn't usually captured in the BigCommerce admin. You can use metafields for internal tracking, or to display specialised information on your online store in a variety of ways.
In the context of SparkLayer, metafields are used to capture additional B2B data that you can then use in a variety of ways:
BigCommerce has a variety of ways to access and edit metafields and you may already have your preferred way of doing this. You can also refer to our guide below.
In order for SparkLayer to work with BigCommerce metafields, please note the following:
Product metafields Metafields are always added at the product variant level, even if the product only comes in a single variant.
JSON data Some SparkLayer settings require metafields to be set up as JSON strings. These will need to be carefully added, making sure the formatting is set correctly.
To learn about more advanced settings, including customer-level product metafield settings, please see Product Settings