The SparkLayer Backend
The SparkLayer Backend is essentially the mechanism whereby SparkLayer stores your B2B data. If you're using the SparkLayer API, you can connect your backend systems and automatically send SparkLayer your B2B data. Alternatively, you can use the manual import tools within the SparkLayer Dashboard to configure your B2B data.
To give context, your eCommerce platform is likely already set up to receive many forms of data from your backend system (e.g. product information, customer information), for most scenarios, SparkLayer only needs to retrieve a limited range. This typically includes:
The flow of data to SparkLayer will vary based on the systems used. With your current website, it's likely that the data may actually come from multiple sources:
- Your backend system (e.g. ERP, CRM, or iPaaS)
- Your eCommerce platform (e.g. customer information such as addresses, tags, preferences)
Because of this, SparkLayer can be adapted to suit your unique flow. For example, If you need customer data to come from your eCommerce platform, this can be supported. Or if you'd prefer this came from your backend system, that can also be configured.
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SparkLayer integrates with a number of leading backend systems which make it rapid to connect your data to send to SparkLayer. Our available integrations include:
For merchants using a backend system (e.g. an ERP or CRM), SparkLayer offers two options to connect to your data source of truth.