Are you looking to setup discounts and promotions for your B2B customers? The SparkLayer Discount Engine gives you a powerful way to customise promotions that also work alongside any B2B price list rules you have set up. It's a great way to offer incentives and rewards that can play an important part in helping increase sales and customer retention for your B2B business!



SparkLayer currently supports the following range of discount configurations.



To get started with using discounts, please go to Pricing and click the Discounts section of the SparkLayer Dashboard. If you're viewing this for the first time, you can simply click "Create Discount" to start setting up a discount.

Once you begin adding discounts, you'll see an overview of all your discounts in one central location.

You can also quickly see any discount requirements you've set by mousing over the icons within the "Discount Requirements" column.

The Discount section will categorise your discounts by "Active" and "Inactive" allowing you to easily see which discounts can be used by your customers.

Discounts can be applied in one of two ways:

At this time, it is only possible to apply one discount at a time to a customer's order. If you have multiple discounts setup that are applicable to a customer, the first one shown within the discounts section will be applied.

It's important to note that when a discount is set up that applies an "amount off an order", this will apply against the sub-total of the customer's B2B order.

In our example above, the sub-total is $200.00 and the discount is applied against this total (e.g. $100 off, 20% off). This total is "net" of tax and any applicable tax calculations will be applied during the final step of the checkout.



If you're creating a new discount or editing an existing, you'll be presented with a range of options to customise how your discount works.

The Summary section allows you to set up the basic information for your discount.

You can optionally add a discount description that shows to your customers when a discount is successfully applied to their order.

It works by adding a special language string to your website that you can customise as required.

The Discount Type section allows you to specify how you want your discount to work. Based on the options you select, this will then allow you to set rewards and configurations as required. You can select from the following discount types:

Based on the discount type selected (see above), you can then specify the "Reward Type" you would like to apply to the customer's order.

If you've selected "Give an amount off an order", you can then choose what type of reward to give the customer, with a choice between a percentage or fixed amount discount.

If you've selected "Give a free product", you can specify which product SKU you want to be added to the customer's order. Once added, this will then show at 0.00 cost (i.e. free) within their order.

The "Give a percentage off products" reward type lets you specific specific SKUs you want to discount when the discount is applied. Simply enter the SKU and the percentage off and this will then reflect in the customer's order when they checkout.

If you've selected "Give a shipping reward", you can then choose what type of reward to give the customer, with a choice between a percentage, fixed amount off discount, or setting the charge to a fixed amount.

If you've selected "Advanced requirements and rewards", you can set up your discount to activate based on more comprehensive configurations. For example, it's a great way to set discounts to trigger based on a product with a specific tag being within the customer's cart, and more than one reward can also be set up.

When selecting this option, you'll be prompted to configure the following:

When setting "Advanced Requirements", you can choose from the following requirements and how you want to match against them using "Operators" ("must equal", "must contain", etc). You can also set multiple requirements within the same discount.

These requirements can be configured in a number of different ways.

Requirements can be configured to contain multiple conditions:

In the below example, either condition can be matched in order for the discount to apply its rewards. For example, a user can add COFFEE-01 OR COFFEE-02 to their cart, and the discount will trigger.

You can add multiple requirements to enforce multiple conditions being met.

In the below example, both COFFEE-01 and COFFEE-01 must be in the basket for the discount to be rewarded.

Using operators, you can broaden your requirements easily. For example, if you want to apply the discount to all products that have a tag that contains "dog", you can use the "Contains" operator.

"Advanced Rewards" let you specify the rewards a customer gets when their cart matches the "Advanced Requirements" set above. You can choose from the following:

It's also possible to apply multiple "Advanced Rewards" within a discount. When doing so, you can also choose whether to apply all the rewards, or only the highest or lowest value awards (with a specific number being applicable).

"Advanced free products" allows you to give more comprehensive free product rewards based on specific configurations being met. For example, you may want to give away free product(s) based on the customer having a range of products that have a specific tag, or you may want to provide a “Buy One Get One Free” style discount that rewards additional free product(s) when a user adds the product to the basket.

When selecting this option, you'll be prompted to configure the following:

When setting "Advanced Free Product Requirements", you can choose from the following requirements and how you want to match against them using "Operators" ("must equal", "must contain", etc). You can also set multiple requirements within the same discount.

Using operators, you can broaden your requirements easily. For example, if you want to apply the discount to all products that have a tag of "dog", you can use the "Equals" operator.

"Advanced Fee Product Rewards" let you specify the rewards a customer gets when their cart matches the requirements set above.

Once you’ve specified the products to be rewarded, you can then choose how you want to apply them.

Order rules let you set specific requirements that the customer must meet before the discount is applied.

Currently, SparkLayer supports the ability to set "Product Rules" that allow you to apply discounts based on the customer having specific product(s) within their order. To get started, click the "New Product Rule" button and then add the SKUs you'd like the discount to apply against.

Once you've specified the SKUs, you can then set the total quantity the customer must have before the discount applies. This quantity can apply to any combination of the SKUs you've entered. For example, you may have entered:

The customer could meet the discount requirements with any of the following combinations:

By default, discounts will be applied to all customers however it's possible to restrict your discount to specific Customers.

The Customer groups section lets you select which customer groups are applicable to your discount and will have the discount reward applied.

You can also select multiple customer groups if you'd like the discount to be used by more than one customer group.

If you want to set up a time-based discount, you can set a "Schedule" for the discount.

There are two dates that can be selected, both of which are optional:

Coupon codes allow you to specify a unique code that the customer must enter in order to qualify for the discount reward. This is termed a "manual discount" in that the customer won't have the discount automatically applied by default, unless they manually add the coupon code.

To add a coupon code, you can simply type in your coupon code reference into the field below.

Once you've added a coupon code, this will then be required to apply the discount. When the customer then goes through the checkout, they can simply apply the coupon to their order. When the order comes through to your website, you'll then see the coupon codes used within the order's "Additional notes".

It's possible to set "order sub-total limits" that allow you to specify the sub-total rules the customer must meet before being able to qualify for the discount. For example, you may want the customer to reach a certain amount before they can qualify for a discount (e.g. spending over $400 and getting 5% off).

Once enabled, you'll see the option to enter a minimum and maximum sub-total.

Order item limits allow you to set requirements on how many items the customer must have in their order to qualify for the discount. There are two ways to define the order item limits:

For each option selected, you can then define the minimum and maximum number that the customer must have within their order to qualify.

The usage limits configuration lets you define how often a customer can qualify for the discount. For example, you may want to restrict the discount to only be used once by a customer, or a specific number of times.

You can exclude specific customers from a discount by entering customer email addresses or accounting IDs, separated by commas. The discount won’t apply to any customers included in this list.

If you've set your discount to "Get an amount off an order" with a "Fixed amount discount", you can also specific the currency that the discount should be applicable to.



When you create a discount it will be able to be used in conjunction with all other discounts by default.

If you would prefer to restrict which discounts can be used alongside others, you can enable this within the "Compatible discounts" section of the discount edit screen.

Once enabled, you can then select the discounts that you wish to be compatible by selecting them from the menu.





By default, customers can apply a maximum of one discount to their order. If you have multiple discounts setup that are applicable to your customers, you may want to specify the order in which they get applied. This is particularly useful if you have multiple "competing" discounts and you need to ensure your customers have the right one applied.

When you have more than one discount setup, you'll see a Manage Priorities button within the Discounts section . To get started, click this button and you'll then see all discounts listed.

You can then simply drag the discounts up and down in the priority you'd like them to apply. When a customer then qualifies for a discount, it'll use the highest one in the list.

If you have discounts that aren't active (see above "Active versus Inactive"), you can also manage the priority of these within the list.

Priority Limitations:

What priority does

What priority does not do





If you'd like to update the text shown to customers in the My Cart Interface, you can update the default language strings on your store.



You can now create duplicate discounts in SparkLayer - these are discounts that share the same structure, rules, and logic of a existing one. This is useful when you want to run the same discount for different customer groups, sales campaigns, or pricing scenarios without rebuilding each one from scratch.

To duplicate a discount, simply click the '⋯' next to the discount you want to copy, then select 'Duplicate'. A new discount will be created with the same setup.

By default:

You can then edit any details as needed before saving. Each duplicate discount is treated as a separate entry in your system which means you can assign different coupon codes to each duplicate.



When a customer uses a discount, this will store a range of data against the order that will give you further details about the discount that has been applied. This data includes:



Currently, there isn't built-in reporting with SparkLayer to analyse your discounts usage however, we have some recommended approaches that we have included below.





The SparkLayer discount system will be subject to many ongoing improvements, however please be aware of the following limitations currently.



By default, all plans benefit from our Discount functionality and there are some additional features that are available on our Growth plan and above. These include: